Lean UX: Somewhere Over the Waterfall, February 29, 2012

You know that great design is critical to the success of your business. It differentiates your product, defines the experience, and creates passionate users and loyal customers. Yet, many teams today struggle with design. Designers are hard to hire, working with an agency is expensive and doesn’t transfer knowledge to the team. If you do have designers and developers working together, It’s challenging to bring UX methods into an agile process without creating a bottleneck and tensions in the team.

Lean UX is a way to solve these problems. It’s a deeply practical and collaborative way of working that recombines techniques and ideas from Agile, User Experience, and Customer Development. It’s a principled approach to startup products that makes the most of your team, increases measurable outcomes, and delights your customers. This adds up to good things for you and your investors.

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